Sustainability & Environmental Responsibility: Why it Matters

May 24

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 20...

9 Useful Apps for Sales & Marketing Professionals

Apr 24

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how yo...

6 Reasons You Need a Company Store

Apr 01

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and complet...

5 Fail-Proof Ideas for Your Business Instagram

Mar 03

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform have...

Your Guide to Promotional Shirts

Feb 17

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popular ...

Customer Experience + Branding: The Relationship Goals of Marketing

Jan 03

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be diffi...

5 Healthy Tips for Business Trips

Dec 19, 2021

So, you’re traveling for work again. There are only 365 days in the year, can you recall how many days you’ve been on the road? It doesn’t matter if you are traveling internationall...

How Promo Products Can Make a Lasting Impression

Nov 20, 2021

How would you describe your company in 30 seconds? This common sales technique is known as an elevator pitch, and the goal is to captivate the attention of your potential clients and explain how you...

What’s Up With Unboxing Videos? The Trend You Must Try

Oct 23, 2021

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to product...

How to Work Smarter, Not Harder

Oct 09, 2021

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're still ...

Product Safety: What You Need to Know

Aug 12, 2021

No matter what they’re purchasing, no one wants their products to be unsafe – it’s a no-brainer! In the United States, there are several different product safety regulations that pro...

Graphic Design Terms Everyone Should Know

Jun 29, 2021

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save you f...

Using Customer Profiles to Find the Perfect Promo Products

Apr 25, 2021

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to bui...

The History of Promotional Products

Apr 10, 2021

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products have...

8 Graphic Design Mistakes to Avoid

Feb 12, 2021

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the sa...

Business Travel: How COVID-19 Changes Everything

Jan 15, 2021

“Business as usual.” The common phrase people use when everything resets and goes back to a normal routine. However, due to the COVID-19 pandemic and the safety of employees as the number ...

Generation Z vs. Millennials: What’s the Difference?

Dec 17, 2020

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually de...

Giving Back: The Importance of Corporate Social Responsibility

Sep 06, 2020

Whether you’re putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a bett...

What Millennials Want (And How to Work With Them)

Aug 16, 2020

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

5 Invaluable Marketing Books to Help Grow Your Brand

Jul 17, 2020

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless resour...

5 Simple Tips to Organize and Run Effective Meetings

Mar 02, 2020

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are in...

Why You Should Buy USA-Made

Feb 24, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism &n...